The Hormone-Aware Macro Method
MyFitnessPal. Nutracheck. MyNetDiary. Built by men, for a body that doesn't change. But yours does. Whether it's your cycle, PCOS, or peri/menopause, your calorie needs shift, and these apps hand you the same flat number regardless. That's not a willpower problem. That's a tool problem. I'm Amy Hollings, your Calorie & Macro Coaching Expert. Inside BossFit, your targets adjust for what's actually happening in your body, not a generic formula built for someone else's. No starving. No guessing your deficit. No more relying on apps that treat every woman the same. If MyFitnessPal, NutraCheck or any other app created by a man have ever told you to stick to the same deficit, it's time to delete them 🚫
Your personal coach is now in your pocket!
How to Stop Panicking Over Water Weight
Your weight swings for real reasons. Water retention, hormones, sodium, sleep. Weigh in daily and watch the trend line instead of panicking over one number. This is what a downward trajectory in a calorie deficit actually looks like, even with the day-to-day noise your cycle, PCOS, or menopause creates
Calories That Actually Know You
Most apps stop at age, weight, and height then wonder why the number never quite fits. We factor in what actually changes your needs: your activity, your cycle, PCOS, or menopause. No more guessing, no more generic targets, just calories built for the body you actually have
Client Success Stories
OVER 113LBS LOST!
OVER 16LBS LOST!
No Seatbelt Extender Needed Anymore!
My Plans
BossFit Membership
Your core membership. Personalised calories & macros, hormone-aware education, training programmes, tracking, community, etc. Required to enter the quarterly BossFit Challenges.
✓ Hormone-aware nutrition
Understand how your cycle can influence hunger, cravings, energy and training.
✓ Personalised calories & macros
Targets built around you not a generic calculator.
✓ Progressive strength programmes
From learning to lift to advanced training and home workouts.
✓ Progress beyond the scales
Track measurements, photos, strength and body changes.
✓ Women's community & support
You're not doing this on your own.
✓ Challenges & accountability
Something to keep you focused when motivation disappears.
BossFit 1:1 Coaching — Weekly
BossFit Membership + higher-touch personal coaching. Everything in your membership, PLUS a dedicated coach, weekly check-ins, personalised feedback and closer accountability.
Personalised Calories & Macros
Personalised Workouts
Weekly Check Ins & Video Feedback
Access To Community Support Group
Recipes
Track Water Intake
Upload & Track Comparison Photos, Measurements, Body Fat, Weight, Sleep & Stress Levels
Connect Your Fitbit or Apple Watch
24 Hour Access To Me
£200
Monthly
Give The Gift Of Bossfit
Struggling for gift ideas? Why not give the gift of Bossfit!
£39.99
for 3 monthsAmy Louise Hollings
Founder of BossFit | Personal Trainer & Head Coach
I spent years working as a Personal Trainer, and one thing became impossible to ignore: Women are constantly being told to eat less, train harder and blame themselves when it stops working. But we're not spreadsheets. Our hunger changes. Our energy changes. Our performance changes. Our weight fluctuates. And hormonal changes throughout the month can influence all of them. That's why I created BossFit. I wanted to build something that combines the things I know actually matter like personalised nutrition, progressive strength training, education and an understanding of the female body. No tiny meal plans. No cutting out the foods you love. No starting again every Monday. BossFit is about teaching you how to eat for your goals, get genuinely strong and understand what's happening in your body so you can stop fighting against it. Because the goal isn't to spend your life dieting. It's to build a body and lifestyle you know how to maintain.
Everything You Need To Finally Make It Stick
🍽️ KNOW EXACTLY WHAT TO EAT
Get personalised calorie and macro targets based around your body and goal without cutting out the foods you love.
⌚ YOUR ACTIVITY, ALL IN ONE PLACE
Connect compatible wearables and keep your activity and training data together inside BossFit.
📈 SEE PROGRESS THE SCALE CAN'T SHOW YOU
Track your weight, measurements, photos, nutrition and training so you can see the bigger picture instead of obsessing over one weigh-in.
🏋️ NEVER WONDER WHAT TO DO IN THE GYM
Follow structured strength programmes for different experience levels, whether you're training at the gym or at home.
🌸 UNDERSTAND YOUR BODY
Learn how your cycle can influence hunger, cravings, energy, training performance and scale fluctuations so a difficult week doesn't derail you.
👭 DON'T DO IT ALONE
Join the BossFit community for support, accountability and women working towards their goals alongside you.
💬 WANT ME IN YOUR CORNER?
Upgrade to BossFit 1:1 Coaching for personal check-ins, individual feedback, adjustments and closer accountability.
🏆 EXCLUSIVE MEMBER CHALLENGES
Active BossFit members can join our paid quarterly challenges, bringing extra accountability, community and prizes when you want another goal to chase.
Frequently Asked Questions
Are you tied into a contract?
No. Choose the monthly membership and you can cancel before your next renewal. Longer membership options are paid upfront, so you can choose the commitment that suits you.
What if I need help?
Every BossFit member gets access to the community for support. If you want someone personally reviewing your progress, giving you feedback and keeping you accountable, you can upgrade to BossFit 1:1 Coaching.
How quickly will I see results?
Everyone progresses differently, and your starting point, consistency, nutrition, training and lifestyle all matter. BossFit isn't designed around crash-diet results, it's designed to help you build progress you can actually maintain.
How can I lose weight without eating really low calories?
Fat loss requires a calorie deficit but that doesn't mean eating as little as possible. BossFit helps you find an appropriate calorie target for your body and goal, while prioritising protein, strength training and consistency. The aim is simple: create the deficit you need without making your diet unnecessarily restrictive.
What does hormone-aware nutrition actually mean?
BossFit doesn't claim to “fix” or “balance” your hormones. Instead, we help you understand how hormonal changes across your menstrual cycle can affect things like hunger, cravings, energy, training performance and scale weight — so normal fluctuations don't make you think your plan has stopped working.